Ontario Basketball and Dairy Farmers of Ontario Expand Partnership into 2024

Dairy Farmers of Ontario continues to be the official and exclusive partner of Ontario Basketball.

Ontario Basketball Association (OBA) and Dairy Farmers of Ontario (DFO) are pleased to announce a partnership extension for 2024. With this agreement, DFO will be the presenting partner of the Ontario Basketball Championships and support Team Ontario, Regional 3x3s and the G-Elite League. This partnership is committed to the success and development of youth through basketball and providing province-wide access and increasing participation within the sport.

“We are proud to partner with OBA for another year to help increase access to basketball and support the development of young athletes through the organization’s programs, events and leagues,” said Cheryl Smith, Chief Executive Officer of DFO. “MilkUP is DFO’s youth lifestyle brand that was created with youth success in mind. Through this partnership, we will help bring positive outcomes to youth sports across the province and instill MilkUP’s values – perseverance, originality and heart – among all participating athletes.”

As part of the partnership, DFO will support the Provincial Championship events with activations, product sampling and on-site branding. DFO will also provide Team Ontario athletes funds to help offset the cost of registration. In addition, DFO will also support the Regional 3×3 tournaments and the new G-Elite League Championships – OBA’s newest league empowering young female athletes to develop in their game at a high-performance level.”

“We are thrilled to extend our partnership with Dairy Farmers of Ontario. Over the course of our partnership, we have witnessed the power of teamwork, innovation and shared values. This extended partnership not only solidifies our commitment to each other but also opens the door to new opportunities to support our membership. We’re elated to continue this journey together, fueled by excitement and the shared vision of achieving new milestones,” said, Mike Barbin, Executive Director, Ontario Basketball Association.

OBA and DFO first partnered in 2019. Ontario Basketball is grateful for the ongoing support for youth basketball from DFO and is looking forward to working again together this upcoming season.

About Dairy Farmers of Ontario
Dairy Farmers of Ontario (DFO) is the marketing board for the largest sector of Ontario agriculture. Our mission is to provide leadership and excellence in the production and marketing of Canadian milk for a dynamic, profitable growing dairy industry. Ontario’s 3,213 dairy farmers, their families and employees are proud to produce high-quality milk for Canadians. For more information, visit www.milk.org.