Ontario Basketball and Dairy Farmers of Ontario Continue Partnership into 2026
Ontario Basketball and Dairy Farmers of Ontario Continue Partnership into 2026, expanding support across Provincial Championships, Team Ontario and G-Elite women’s league.
The Ontario Basketball Association (OBA) and Dairy Farmers of Ontario (DFO) are proud to announce the renewal of their partnership into 2026.
As part of this agreement, DFO will continue as the presenting partner of the Ontario Basketball Provincial Championships, support Team Ontario programming, and expand its investment into G-Elite: OBA’s high-performance women’s league, which reinforces. a shared commitment to the continued growth of girls’ and women’s basketball..
DFO will deliver impactful on-site activations with product sampling and fuelling community engagement initiatives across all Provincial Championship events. The Championships bring together U9–U19 boys’ and girls’ teams from across Ontario and represent the pinnacle of club competition in the province.
In addition, DFO’s continued support of Team Ontario will include media day activations, performance-focused nutrition education and athlete engagement experiences designed to equip players with the tools they need for success both on and off the court.
A key enhancement to this year’s partnership is DFO’s support of G-Elite, OBA’s high-performance women-only league. With the rapid rise of women’s basketball nationally and globally, this investment signals a strong commitment to building sustainable development pathways and creating visible, meaningful opportunities for female athletes throughout Ontario.
“We are incredibly proud to extend and expand our partnership with Dairy Farmers of Ontario. Their investment goes well beyond event presence — it directly supports athlete development, performance education and the long-term growth of basketball across our province.
The inclusion of G-Elite in this partnership is especially significant as women’s basketball continues to gain unprecedented momentum. Having a partner like DFO recognize that growth and invest in it demonstrates real leadership. Together, we are strengthening pathways and building healthier communities through sport.” – Claude Nembhard, CEO, Ontario Basketball
“Dairy Farmers of Ontario is proud to continue its partnership with the Ontario Basketball Association and support youth sports throughout the province,” said Cheryl Smith, Chief Executive Officer of DFO. “Our commitment to sport and community helps foster positive experiences for young athletes while promoting the benefits of milk in an active, healthy lifestyle.” – Cheryl Smith, CEO, Dairy Farmers of Ontario
OBA and DFO first partnered in 2019 and have collaborated on numerous initiatives supporting youth engagement, performance education and community activation. The continued expansion of this partnership reflects a shared vision: empowering young athletes across Ontario to perform at their best while promoting healthy, active lifestyles.
About Dairy Farmers of Ontario
Dairy Farmers of Ontario (DFO) is the marketing board for the largest sector of Ontario agriculture. Our mission is to provide leadership and excellence in the production and marketing of Canadian milk for a dynamic, profitable growing dairy industry. Ontario’s 3,187 dairy farmers, their families and employees are proud to produce high-quality milk for Canadians. For more information, visit http://www.milk.org.
About Ontario Basketball Association
Ontario Basketball (OBA) is the governing body for basketball in the province of Ontario. A member of Canada Basketball, OBA is the largest provincial basketball organization in the country. OBA is a non-profit entity and receives financial support from the Ontario Ministry of Heritage, Sport, Tourism and Culture Industries. The organization was incorporated in 1977, but its history dates back over 100 years.