Nominate a Community Recreation Project for Kraft Heinz Project Play 2019!

Kraft Heinz Project Play is an initiative that helps Canadian communities invest in their play-based infrastructure, by giving one project $250,000 towards upgrading a local recreational facility, plus three additional prizes of $25,000 to three runner up projects. See below for the full news release:


Nominations are open now at

TORONTO, ON – August 6, 2019 – Canadians find community in play – whether it’s on a baseball diamond, in a swimming pool, or on a football field, play brings people together. However, 46 per cent of sport and recreation facilities in Canada were assessed to be in poor, very poor or fair condition, requiring attention. That’s why Kraft Heinz, TSN, and RDS are coming together for another year to build better places to play across the country through the Kraft Heinz Project Play program.

Starting today, Canadians can nominate their local recreation project through Kraft Heinz Project Play for a chance to win local facility upgrades. The Grand Prize winner will receive $250,000 towards a recreational facility upgrade, and three second-prize winners will each receive $25,000.

“From coast-to-coast-to-coast, there are recreation centres, fields, and pools that act as the heart of their communities – they’re where we build lasting friendships, create memories, and teach and experience the value of teamwork,” said Matt Bruce, Brand Manager, Kraft Heinz Canada. “This is why we’re thrilled to launch Kraft Heinz Project Play for an 11th year, so we can ensure Canadians have access to these centres and can continue to build their communities through play.”

Last year’s winner, Belleville, Ont., is using its winnings to create the Field of Ability, home of Challenger Baseball. The Challenger Baseball league provides an opportunity for children and youth with cognitive and/or physical disabilities to play baseball. The grand prize money is going toward the construction of an accessible baseball field to accommodate those in Belleville living with disabilities and special needs to foster a greater sense of inclusion and community.

Over the past 10 years, Kraft Heinz Project Play has awarded nearly $3M to 77 communities. In total, Kraft Heinz has supported 183 communities, contributing over $7.4M to play-based infrastructure projects across Canada.

Last year, the grand prize was awarded to Belleville, Ontario who are creating an accessible baseball field for children and youth with physical and cognitive disabilities.

Beginning today through to September 22, 2019, Canadians can nominate the places, spaces, and projects that keep their communities playing, active, and united at

The Top Four Kraft Heinz Project Play finalists will be announced October 12, 2019 on TSN and RDS. Canadians can then vote from October 18th to 20th for their favourite community project at

The Kraft Heinz Project Play Grand Prize winner will be announced at the end of October 2019 on TSN and RDS, earning a quarter of a million dollars ($250,000) for a recreation facility upgrade. Three second-prize winners will each receive $25,000.

Canadians are invited to learn more, share their stories, and encourage others to nominate their own towns and cities on Facebook and Twitter using #PLACETOPLAY.